CDE
All projects in this portfolio have been designed entirely by MattosDesigns.
Senior Digital Product Designer
Employer:
Collective Distribution Ent.
Year:
2021
Role:
Product/ Developer Designer
Overview
As a Senior Digital Product Designer at CDE Inc, I was tasked with elevating the creative assets of three brands through motion, digital experiences, and e-commerce web design. The project aimed to enhance brand engagement and social trend recognition.
Role and Responsibilities
- Creative Lead: Spearheaded the redesign of accessibility, visual aesthetics, interactive features, and branding designs to meet stakeholders’ needs and industry trends.
- Cross-functional Collaboration: Worked closely with marketing teams to ensure a cohesive and user-centric design approach.
- Visual Design: Crafted style guides, product design into Shopify and visual assets, ensuring brand consistency across all digital platforms.
Process
- Discovery Phase: Conducted user research and competitive analysis to understand the target audience and industry standards.
- Ideation and Conceptualization: Created sketches, wireframes, and interactive prototypes using Figma, Photoshop, and Illustrator.
- Design and Development: Implemented the visual designs into web interfaces and CSS with product tags, ensuring pixel-perfect execution and responsive design.
- Testing and Iteration: Collaborated with QA and user testing teams to refine the designs based on feedback and usability testing.
Outcome
- The project resulted in a significant boost in brand engagement and social trend recognition. The redesigned websites and digital campaigns led to increased user interaction and positive feedback from stakeholders and customer satisfaction.
