Designing Nike’s internal learning and innovation platforms for scale, alignment, and global teams.
I led the strategic design and evolution of Nike’s internal digital learning and innovation ecosystem, spanning global learning platforms, knowledge hubs, and innovation environments used by teams across the organization. This work focused on building scalable, system-driven experiences that supported alignment, accessibility, and long-term growth rather than isolated, one-off solutions.
I owned UX and visual design across GT Learn, Nike’s primary internal learning platform, as well as XHUB, an immersive environment designed to foster experimentation, collaboration, and professional development. This ecosystem also included One.Nike and the Talent & Transformation Enablement Office (TTEO) platforms, each serving distinct audiences while operating within a shared design foundation.
GT Learn functioned as the central gateway for internal upskilling. It unified learning platforms, certifications, events, and community resources into a single navigable experience, supporting employees at every stage—from new hires onboarding into Nike’s technology ecosystem to experienced team members deepening specialized skills. The platform emphasized discoverability, clarity, and guided progression, allowing users to quickly understand what to learn, where to go next, and how learning connected to their role and growth.
Motion was treated as a core design layer, not decoration. Historically, Nike’s internal platforms leaned static and utilitarian. I introduced macro-to-micro motion systems inspired by Nike’s external brand language—bringing concepts of movement, rhythm, and flow into internal experiences. Motion was used functionally to guide attention, reinforce hierarchy, and create continuity across screens, transforming otherwise static learning environments into experiences that felt distinctly Nike.
Working closely with senior leaders, directors, and cross-functional teams, I helped shape design strategy at an organizational level. By integrating design systems, motion principles, and modular frameworks, I drove consistency, efficiency, and engagement across Nike’s internal platforms while supporting a future-proof approach to digital transformation.
Nike’s internal teams relied on a growing set of learning platforms, innovation spaces, and enablement tools that had been built at different times for different needs. As these platforms expanded globally, they lacked consistency, scalability, and a shared interaction language.
The challenge was not simply redesigning interfaces, but creating a cohesive ecosystem that could evolve over time while remaining clear, accessible, and unmistakably Nike.
Designing for global teams with varied roles, contexts, and accessibility requirements
Aligning multiple internal platforms under a shared design and motion system
Introducing motion in ways that enhanced clarity rather than adding noise
Balancing long-term scalability with immediate learning and business needs
Establish a unified design and interaction foundation across learning platforms
Improve discoverability, usability, and engagement for internal users
Embed motion as a functional system, not a visual flourish
Enable teams to scale content and experiences without redesigning from scratch
Shown here is a live walkthrough of GT Learn in production, demonstrating how users move through the platform to access training, explore content, and understand available learning paths. The video reinforces how the platform’s structure, navigation, and interaction patterns support scalable learning experiences across teams.
Led end-to-end UX and visual design across Nike’s internal learning platforms
Defined interaction models, layout systems, and motion principles used across products
Designed and maintained scalable design systems in Figma
Partnered closely with branding, developers, GT team and leadership teams
Presented strategy and design direction to senior leaders and directors
Oversaw implementation to ensure quality, accessibility, and performance
Nike’s internal learning and innovation platforms were fragmented, inconsistent, and visually disconnected from the brand’s external identity. Without a shared system, teams struggled to scale content, maintain quality, or evolve platforms efficiently.
The goal was to move from disconnected products to an integrated ecosystem, ensuring each platform could serve its unique purpose while feeling cohesive, intuitive, and intentional.
Partnered with cross-functional teams to understand user needs, technical constraints, and business goals
Audited existing platforms to identify gaps, redundancies, and opportunities for consolidation
Established experience and motion principles to guide decisions across the ecosystem
Built modular layouts and reusable components to support scalability
Created high-fidelity prototypes to validate flows, content structure, and accessibility
Introduced macro- and micro-interactions inspired by Nike’s athlete storytelling
Designed motion patterns that reinforced hierarchy, feedback, and flow across learning experiences
Delivered production-ready designs across multiple internal platforms
Worked closely with engineering through implementation and QA
Iterated continuously based on stakeholder feedback and real-world usage
Increased engagement and adoption across internal learning platforms
Improved clarity and consistency across Nike’s internal digital ecosystem
Reduced design and development friction through reusable systems and frameworks
Established a scalable foundation for future internal tools and experiences
This work transformed Nike’s internal learning platforms from a collection of individual tools into a system-driven ecosystem that supports continuous learning, collaboration, and innovation. By treating motion, design systems, and strategy as interconnected layers, the platforms now reflect the same energy and intent that defines Nike externally—internally.
The project reinforced the role of design not just in shaping interfaces, but in enabling organizations to align, evolve, and grow at scale.
This walkthrough documents the rebrand and evolution of ONE.NIKE as an internal operating system rather than a collection of static pages. The work focused on establishing a durable visual foundation, a consistent navigation model, and interaction patterns that could scale across roles, frameworks, and activation stages.
The platform transitioned from a lighter, promotional aesthetic to a more purposeful, blue-driven system. Updates to color, typography, and hierarchy reinforced clarity, credibility, and momentum across core areas including the Six-Step Process, Roles, Activation, and Resources. The result is a system that supports how teams actually move from strategy to execution.
Activation was designed as a journey, not an event. Timeline-based structures, milestone checkpoints, and progressive content guide teams from Mapping the Course through Finding Your Stride and Pushing the Pace. This framing clarifies not only what actions to take, but when and why they matter.
By translating abstract process into a visual, navigable system, the platform gives teams a shared mental model for progress, ownership, and momentum.
The Self-Service Library was intentionally designed as a toolkit, not a document repository. Core artifacts are presented as clear, card-based entries:
One Team Workshop Template
One Team Facilitation Guide
Activation Playbook
One Team Participant Workbook
Hover states surface purpose, audience, and timing, reducing cognitive load and helping teams choose the right tool without facilitation or guesswork. This interaction model allows the system to scale as new artifacts are added over time.
Success Stories ground the framework in real Nike contexts. Examples such as PICC, DPC, and CCO demonstrate how teams applied the operating model to clarify roles, align deliverables, and establish sustainable ways of working.
A central artifact in this section is the How the One Operating Model Came to Life video, which I designed and produced end-to-end. The piece combines interview audio, live-action footage, and motion systems built in Illustrator and After Effects to translate complex organizational change into a clear, shareable narrative.
Presented without narration in some contexts, the video emphasizes visual storytelling, pacing, and system continuity over polish, reinforcing adoption through clarity rather than promotion.
Across Activation, Resources, and Stories, ONE.NIKE demonstrates how a single visual and interaction system can support diverse content types while remaining cohesive and recognizable. The platform reinforces shared language, enables self-directed adoption, and scales with Nike’s evolving ways of working.
This work shows how system-level design decisions directly support alignment, credibility, and execution across a complex global organization.