Using motion and presentation systems to align leadership, teams, and initiatives across Nike.
I led the design of motion, presentation, and executive communication systems that translated Nike’s internal strategy into clear, engaging, and scalable narratives. This work focused on how information moves across leadership meetings, global team communications, learning environments, and live events.
I approached presentations and motion as systems instead of one-off deliverables. I designed repeatable visual languages, motion frameworks, and storytelling structures that helped teams communicate complex topics—such as finance, cybersecurity, operating models, and transformation initiatives—with clarity and confidence.
The work spanned GT Learn instructional content, internal motion branding, executive decks, live event visuals, and video storytelling for One.Nike and XHUB. Across all formats, the goal was the same: turn static information into momentum that aligned teams, reinforced strategy, and drove understanding at scale.
Nike’s internal communications relied heavily on presentations, instructional content, and live meeting materials—but much of it lacked consistency, motion language, or a clear system for storytelling. Complex topics were often communicated through dense slides or static visuals, making it harder for teams to absorb, retain, and act on information.
The challenge was to elevate internal communication without adding noise—introducing motion, structure, and narrative discipline in a way that supported understanding rather than distraction.
Communicating complex topics such as finance, budgeting, cybersecurity, and operating models to non-technical audiences
Designing motion that enhanced clarity rather than overwhelming content
Aligning presentations and videos across teams, leaders, and departments
Creating assets that worked across live events, large screens, virtual meetings, and internal platforms
Ensuring internal communications felt unmistakably Nike, not generic corporate content
Establish a consistent visual and motion language for internal presentations and videos
Use motion as a functional storytelling tool, not decoration
Improve engagement and comprehension across leadership and team communications
Design reusable systems that teams could scale and adapt over time
This Ways of Working story for Nike Global Technology shows how cross-functional teams aligned around a shared operating model to improve clarity, speed, and collaboration. Through structured narrative and motion-driven storytelling, the video documents how teams defined common processes, roles, and decision points, reinforcing a more transparent and repeatable way of working across Nike’s OneTeam model.
Led visual, motion, and presentation design across internal initiatives
Designed motion systems, title sequences, and intro frameworks for GT Learn content
Created instructional storyboards, iconography, and motion assets for learning videos
Designed executive and leadership presentation decks for meetings and events
Partnered with senior leaders, including Principal Director of Transformation, to shape narrative direction
Oversaw filming, lighting, audio, and post-production for internal video storytelling
Ensured consistency across digital platforms, live events, and internal communications
Partnered with cross-functional teams to understand user needs, technical constraints, and business goals
Audited existing platforms to identify gaps, redundancies, and opportunities for consolidation
Established experience and motion principles to guide decisions across the ecosystem
Nike’s internal presentations and motion content were often created in isolation, without a shared system or storytelling framework. As a result, teams relied on static slides, inconsistent visuals, and ad-hoc motion that didn’t scale or reinforce broader strategy.
The challenge was to move from disconnected artifacts to a cohesive communication system—one that could support everything from instructional finance content to executive storytelling and live events.
Designed GT Learn instructional motion content, including iconography and animated explainers
Created motion intro systems for topics such as Controllable Cost, Win as a Team, Website Tours, and Pluralsight
Developed presentation frameworks that balanced clarity, hierarchy, and Nike’s visual identity
Designed NXH (Nike Xceleration Hub) branding and presentation decks, including a custom Nike mark treatment that emphasized movement, acceleration, and forward momentum
Introduced motion principles that reflected Nike’s athlete-inspired energy, adapted for internal communication
Designed and produced motion content for global meetings and large-screen presentations
Created promotional and hype videos for leadership moments, including milestone achievements and team recognition
Led the full production process for One.Nike Ways of Working Stories, including filming, lighting, audio, and post-production
Modernized the IWOW (Integrated Ways of Working) visual identity to align with the OneTeam operating model, Agile, Scrum, and Kanban practices
Improved engagement and comprehension in internal meetings and learning sessions
Created a recognizable internal motion and presentation language across teams
Helped leaders communicate strategy more clearly and consistently
Elevated internal content to match Nike’s external brand standards
Established reusable systems that reduced future design effort while increasing quality
This work transformed how Nike communicated internally—from static presentations and isolated motion pieces into a cohesive system for storytelling, alignment, and momentum. By treating motion and presentation design as strategic tools, internal communications became clearer, more engaging, and more effective at scale.
The project demonstrated that strong internal design is not about decoration, but about clarity, energy, and alignment—helping teams understand not just what they are doing, but why it matters.