Oceanside
All projects in this portfolio have been designed entirely by MattosDesigns.
Visual Designer
Employer:
Oceanside
Year:
2019 - 2021
Role:
Visual Designer
Overview
At Oceanside, I led the design efforts for five brands, focusing on designing/updating storefronts on Amazon. design labels, create custom 3D products and design electronic brand content (EBC) for digital, print, and web design spaces.
Role and Responsibilities
- Lead Designer: Designed and maintained consistency across all deliverables, ensuring alignment with brand storytelling and visual identity.
- Cross-functional Teamwork: Collaborated with marketing, sales, and product teams to create compelling visual content that met business goals.
- Process Improvement: Implemented a tracking system to enhance accountability and product performance.
Process
- Initial Research: Gathered insights from stakeholders and analyzed user data to inform design decisions.
- Design Phase: Developed sketches, wireframes, and high-fidelity mockups using Adobe Photoshop, Illustrator, Dimension (3D), and XD.
- Implementation: Ensured the designs were accurately translated into Amazon storefronts and other digital platforms.
- Review and Feedback: Conducted regular design reviews with stakeholders and made necessary adjustments based on feedback.
Outcome
- The project led to a cohesive and visually appealing brand presence across all platforms. The tracking system improved accountability, resulting in better product performance and increased consumer satisfaction.
