A unified commerce design foundation built across three consumer brands. One scalable system. Three distinct brand expressions. Designed and implemented in Shopify Plus.
Three brands. Three separate web sites.
Established brands with real audiences and real revenue, but a fragmented digital stack.
Three separate design languages, three teams, and complex tech stacks. Time to go under a single platform that can grow with the brand.
Every touch, campaign, or content update required duplication — driving speed and increasing cost.
No internal commerce system. Everything built ad hoc to launch.
The system did not need fixing. It did not exist.
One foundation. Three expressions.
Shared Foundation
Brand Expression
The system powered by Sections. The brands elevated by expression.
From insight to a live system. The key steps.
Understand existing sites, user journeys, platform gaps.
Define the scalable foundation and documentation system.
Build the Theme component library and implement patterns in Shopify Sections.
Custom components, a steady stream of new theme sections tailored to same options.
Launched all three brand sites on one foundation using Staged & Phased roll-outs.
Each brand retained its distinct identity while sharing one scalable design foundation.
Designed for clean air and balanced homes. Levoit combines wellness, calm, and modern minimalism in a clean, blue-light visual identity.
Cosori turns everyday cooking into something worth sharing. A bold, food-forward brand experience for any kitchen.
Vet-approved smart care products. PawSync supports pet parents with everyday peace for a better life together.
The Governance Standard
In platform rework time across brands. Built once, used across.
In time to market for new features. Delivered 2–3x faster.
3 experience brands with predictable outcomes and unified system.
Clear rules, documentation, and handoff that empower the teams.
Everything you see on the public sites is built on the unified commerce system designed for scale, velocity, and team empowerment. The complete design system documentation is available at the interview stage.
Enter the private access password to open the gated AppFuzer design system.
